Unit Economics (ARPU)
Report type key: financial_unit_economics_markdown
Configuration type: Financial
Group: Financial
ARPU, ARPPU, ARPA, ARPDAU, recognized revenue, and identity scorecard (active / paying / attributed vs unattributed).
How to get it
- Create and save a Financial configuration.
- Enable: Financial family unit_economics — identity + time + recognized revenue mapped.
- Run the job and wait until completed.
- Open Reports (
/reports), select that job, and choose this type.
Markdown viewer: /markdown/JOB_ID/financial_unit_economics_markdown
API: GET /reports/JOB_ID/financial_unit_economics_markdown
The family was off, mappings were incomplete, or the step failed. Check job logs and Analysis & LLM. Skipped Financial KPIs mean unmapped fields, not zeros.
How to read
Headline KPIs use the latest period grain. ARPU is attributed recognized revenue divided by identities with an event (zeros included). ARPPU is paying identities only. ARPA needs account_id. ARPDAU is ARPU of the latest calendar day. Unattributed revenue does not inflate per-identity KPIs.
Companion artifacts
| Key | Artifact |
|---|---|
financial_unit_economics_markdown | Markdown report |
financial_unit_economics_notebook | Jupyter notebook |
Markdown, notebook, and graphs for the same family usually land together. JSON feeds Analysis Insights.